
I often imagine the conversations between some advisers and their potential customers. The scenario is the adviser opening with a leading question, “Would you rather pay me a fee or would you prefer I collected a commission from the investment I recommend?”
It does not take too much imagination to expect a reply of, “Well naturally I would much rather not pay a fee!”
Sensing a successful sale is in the air that afternoon, the adviser goes on to seal the deal with a seductive, “What I have done is to negotiate a special enhancement for you – adding a full 2% extra to your investment, but I don’t know how long the deal will stay open.”
I can see meetings run along these lines every day in homes and offices all over the country. The clients initially feel happy because they believe they have got a good investment for nothing, but how does this really work?
The art of selling
I recently received an invitational letter from the Prudential. I receive offers like this all the time but I know everyone has heard of Prudential. The letter implied that the rates of commission on an Investment Bond were going down to only 7%. For example, the sale of an investment for £10,000 or £100,000 would produce a commission of £700 or £7,000 respectively. Not bad for an afternoon’s work.
It is for this reason that an adviser can afford to give up 2% of the commission. The important question to ask in these circumstances is, “where is this commission coming from?’ The answer is very simple; it is coming out of the investment.
I would say Investment Bonds are very much over-sold as they are an ideal salesman’s product. I wonder how many would be sold if there was no commission? I think the answer is very few.
I come across investors who are quite smart and they have told me they have been advised to look through the documentation for the ‘total expense ratio’ to work out the cost. Unfortunately, the financial services industry has revised the meaning of the word ‘total’, as some quite significant costs are excluded from this ‘total expense ratio’.
Commission-based independent financial advisers are due to be phased out by the end of 2012 but there is plenty of time to be misguided on costs. I recently listened to a Radio 4 programme where the public rang in and spoke to a panel of experts. Of the three clients who called, two of them had been recommended Investment Bonds with high costs. Investing can certainly be a minefield.
If the investment pays a commission, then more than likely the investment is expensive.
No comments yet.
The evening was very interesting and educational, great to be in a room full of inspirational people!
Keep up the great work.
Comment by Nathalie — July 9, 2010 @ 4:08 pm
I loved this post
Comment by andy — July 12, 2010 @ 9:12 am
Thank you for inviting me to this event. The photography exhibition and the presentation, clearly demonstrated why you were motivated to donate the profits from your new book to MAG. Congratulations on supporting such a worthy cause.
Comment by Sue Sharp — July 12, 2010 @ 9:15 am